Professionally Speaking

Professional speaking is a craft that revolves around the use of ideas and words to meet buyers’ objectives. The outcome of a successful presentation should be overjoyed the buyer. You manage and guide this process by focusing on the outcomes, understanding the overall value of the process that culminates in your time on time, dealing with people who make investment decisions based upon value delivered, not minutes spent.

Professional actors aren’t speakers. While it is important for you to be thoroughly prepared, it’s sterile to be so tightly orchestrated that the audience perceives an off-the-shelf performance rather than an engaging interaction. People choose the plays and professional performances that they attend, but they usually have their speakers chosen for them. If you do a thorough job at the front end, understanding the audience and basing your value on the difference you can make in the members’ personal and professional lives, then you’ll be positioned to reap huge rewards. Ego-needs fulfillment, product sales, and adulation will follow as by-products. They should never be pursued as primary goals.

The genesis of a successful speaking career is: “The Value.”

Focus on how the client’s condition will be improved as a results of your contributions. Once you understand that, you can both attract people to you and reach out to form relationships with them.

Keep it simple. Your market approach and dealings with your clients, as well as your delivery should be simple. Keep your focus on your value how you can improve your clients’ conditions, the true economic buyer who can pay for that value, how you will pursue such buyers, and how they will be attracted to you.

One primary requisite is to be concise. Tell people what they need to know, not everything that you know. A speaker who tells the same tired stories and uses shopworn examples year after year may land some jobs, but he or she won’t build a career.

Your greatest asset is between your ears: intellectual capital. You must instantiate this so that it is manifest as intellectual property. Intellectual property takes many forms, speaking merely being one.

You can increase your business in diverse ways, and you should follow the best practices for doing this, not attempting to reinvent cold beer. That increase will add to your reputation as a professional speaker and leader, which enhances viral marketing.

Right Focus creates Right Future

How you think is how you feel and so, your body languages show what is in your mind.

Remember that how you do anything is how you do everything.

If you want a great future, then you need to start focusing on the right things now. What you have done in the past has created the current you and if you want to change for the better, then start thinking and doing the right things from today.

I was at a food centre some years ago having dinner when I noticed a fly kept flying around me and my dinner. It was irritating as I saw it stopped on the leftover food and dishes left by the last patron. The fly kept coming closer and closer as my eyes kept following the trial it was flying. Thinking of how I can kill that irritating flying creature.

Then I suddenly started to use the pair of chopsticks in my hand to wave around so as to warn the fly to go away but it kept coming back. It was disturbing and I started waving my hands more aggressively with the hope that I would hit the fly so that it will not be back again.

Suddenly, I hit on something and I heard a loud crash. I looked down and found that I had swept my dinner on the ground together with some other plates and bowls that were on the table. I was embarrassed as the crowd in the food centre looked at me thinking that I may be crazy.

Lesson learnt in a worst moment. If I focused on my dinner and finished it faster instead of focusing on the distraction from the fly, I would have filled my stomach and walked off happier. But sad to say that I had focus on the wrong thing.

I was so focused on the fly that I forgotten about my food which was just in front of me and I had forgotten that the people at the food centre was looking at everything I did. I was distracted, embarrassed, hungry and feeling shameful as I walked away.

A little fly can put a giant like me in shame by distracting my attention and mess up my life. It’s a lesson needed some attention to learn and change for the better.

Nowadays, I usually put my mind in a clear state. By first to concentrate and understand, then give some thoughts before I speak or act. My livelihood, efforts and mindfulness need to put into consideration because anything I do will determine how I do everything.

If you want a great future, focus on the things you need to do on your “To Do List” and not be distracted with the things that suddenly popped up. Do get agitated with what doesn’t concern you. Focus and concentrate on what will change your life for the better.

Some of us may have lots of unsolved problem, may it be family, career, money, or etc. If you focus on the problem, it will only gets BIGGER and it will also demoralise you to move forward. Hence, you are unable to move forward with your dreams to achieve a better life.

Don’t listen and get distracted by the fly that fly around you and giving you all the negative remarks.

Follow your heart and think careful with the right concentration to understand and take the right actions to achieve your dreams. Everyone is given a purpose to come to earth. We are here to serve and make it a better place for you and me to live in. Therefore, the right focus and action will give the right results we are looking for and hence, create a great future.